What is a Sayers Sausage Roll?

Saturday, February 25th, 2012
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What is a Sayers Sausage Roll?  I suppose that could be a philosophical question but I’m thinking of things a little more concrete.  A Sayers sausage roll is different things to different people…

First Encounters of a Sausage Roll Kind

I remember when I was a student describing them as napalm wrapped in crispy cardboard.  If you eat it hot the pastry is crunch but the filling will burn the roof off your mouth.  Wait for the filling to cool and you risk the pastry goes fatty on the bottom.  Leave it to go cold and you risk the pastry going soft.  The filling is a strange sort of texture free, pink material that has been waved past pork at some point in its creation.

Sayers Sausage Roll

Sayers Sausage Roll

Wikipedia

Wikipedia in a meat related stub says

“A Sausage Roll is a type of savoury pastry commonly served at parties and available from bakeries and milk bars as a take-away food item. Originating from the United Kingdom, it is also very popular in the Republic of Ireland, Canada, South Africa, Australia, New Zealand, Belgium, and the Netherlands.”

History

Now Sayers is a Liverpool institution founded a hundred years ago with 150 odd shops in the North West.  When I arrived in Liverpool it was the dominant bakers across the city.  If you needed something to eat and didn’t know of a better shop nearby you could at least guarantee a Sayers nearby and that the food would be just like every other Sayers.  In any busy row of more than a dozen shops the odds would be on there being a Sayers.  Often there would be two one toward each end of a row of shops.

Then came Greggs.

Greggs spread across the city as they’ve spread across the country.  Sayers faced real competition:  Greggs shops were more modern, the food a tiny bit more expensive, a tiny bit more modern and the food a tiny bit more exotic.  It divided people: do you eat at Greggs or at Sayers?  I’ve seen family groups go into both a Sayers and a Greggs to get sausage rolls.

Greggs Sausage Roll

Greggs Sausage Roll

Market Research

I did a quick survey of Sausage Roll availability at the shops near where I live.

Retailer Sausage Rolls Price
Butchers Sausages but No Sausage Roll n/a
Co-operative Food Shop No Sausage Roll n/a
Greggs Sausage Roll £0.66
Iceland Various including own brand, frozen Greggs and frozen party size £0.50
Local Newsagent No Sausage Roll n/a
Sayers Large Sausage Rolls (regular sold out) £0.99 or 2 for £1.50
Iceland Sausage Roll

Iceland Sausage Roll

The Science Bit

Well sort of the science bit.  OK its completely unscientific.  A sample of sausage rolls were bought from each seller for measurement, tasting and dissection.

Retailer Iceland Greggs Sayers
Weight (g) 180 100 120
Length (mm) 165 145 180
Width (mm) 65 55 50
Height (mm) 40 45 35
Energy  (kj) 1918 1470 Unspecified
Sausage Roll Length Comparison

Sausage Roll Length Comparison

The Sausage Roll Disections…

Greggs Sausage Roll Cross Section

Greggs Sausage Roll Cross Section

Iceland Sausage Roll Cross Section

Iceland Sausage Roll Cross Section

Sayers Sausage Roll Cross Section

Sayers Sausage Roll Cross Section

Taste and Crumble Test

It was a dirty job but someone had to do it.  I tasted all three sausage rolls.  Its been some time since I’ve had a Sayers sausage roll: it seemed to me the filling has been improved.  Less like a vaguely flavoured napalm mousse and more like lightly spiced sausage meat.  I couldn’t really say there was a significant difference between the Sayers and Greggs sausage rolls.  The Iceland one had a spicier filling but was generally as palatable.

The most noticeable difference was the pastry.  The Sayers pastry was slightly crublier than the Greggs while the Iceland one had a more robust puff pastry possibly engineered to survive transportation better than the others.

An Outsiders Perspective?

Working on the edge of Liverpool’s Cavern Quarter there are tourists about all year round.  I was walking past a Sayers last week and I overheard a conversation between two tourists.  I’m not going to try and reproduce it word for word but more in spirit…

Japanese Tourist “What is a Sayers sausage roll?”

American Tourist “A sausage roll is a traditional British street food delicacy.”

Japanese Tourist “Yes but what is a Sayers sausage roll?”

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