The Regular Guy/Gal Archetype
"All men and women are equal."
Regular Guys and Gals have a strong need to belong. They are realistic, practical and empathetic. They are good at making connections and networking. They’ll be OK just as they are and don’t need to change. They’re one of the boys or girls.
When they go bad they become part of a lynch mob or just one of the gang going along without thinking. They will justify their actions, no matter how evil they are, by blaming others and by claiming to have only been following orders.
Some political analysts think Bill Clinton’s team focused on this aspect of his character to market him to the American public. Bruce Willis has played a variety of regular guys throughout his acting career.