Serious and Organised: Logo

Wednesday, April 5th, 2006

I had been going to blog about the need for a cool modern (what a few years ago would have been a Cool Britannia) logo for the show. SOCA beat me to the logo and the BBC beat me to the analysis.

http://news.bbc.co.uk/1/hi/magazine/4876818.stm

"It’s not our policy to comment on the logo or the agency itself, we want to keep a low profile," says a spokesman according to the BBC. So why the big launch then? Or does saying that start to build the mystique?

The expert at the Beeb says it’s a butch logo but a cat is more than brute power. It’s agile, it has a reputation for cunning, for landing on it’s feet, for speed, for being sleek and possibly not a good analogy toying with it’s prey. The cat on that logo isn’t Tom chasing Jerry it’s a serious hunter.

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